Meet the team
Small team. Real people. Clear roles.
by JMW is hands on, on purpose. You are not passed through departments or handed to whoever happens to be free. Jana leads the strategy, creative and technical work. Carlishia keeps the client experience and operations organized around it. You always know who is doing what, and who to message.
Founder · Strategy, creative and build
Jana Marie
"I like making things make sense."
Jana Marie makes complicated ideas make sense. She did not come to websites through a design agency. She came through business, sports, accounting, finance and operations, and through a lifelong habit of figuring things out.
She is originally from East Texas and now lives in Jackson, Mississippi. A former college athlete, she earned a BA in Economics from Tougaloo College, with minors in Accounting and Business Administration, then a Master of Professional Accountancy from Jackson State University, along with additional finance study.
For roughly a decade she has worked across accounting, finance, commissions, operations and business systems, including work with Butler Snow, HORNE and RxBenefits. Her community leadership runs just as deep. She is President of the Tougaloo College Athletic Booster Club and Treasurer of the Trusted Capabilities & Readiness Development Foundation, roles that come down to budgets, financial oversight, real decisions and solving operational problems as they show up.
That path is why a by JMW project rarely stops at how something looks. She naturally asks how the business actually works, what the customer needs, who owns the accounts, how information moves, what needs to connect, what should be automated, what could break, what happens after launch, and whether the thing will still make sense when someone else has to use it.
The creative side carries equal weight. She cares deeply about visual identity, storytelling and interaction, and about making every project feel like its own world. Structured enough to understand the numbers and the systems. Creative enough to imagine something that does not exist yet. Practical enough to actually build it.
You will hear about all of it in plain language. If she does not know the answer yet, she will say so, figure it out and come back with a clear recommendation. And she builds with ownership in mind: your web address, your accounts and your content stay in your name, so your business stays yours.
Bring her the idea, however unfinished it is. She will help you see it clearly, and then she will turn the lights on.
- Creative
- Systems minded
- Resourceful
- Detail oriented
- Curious
- Willing to figure it out
Client operations
Carlishia Smith
Analytical thinking and creative vision, in the same person.
Who Carlishia is
Carlishia Smith is a strategic consultant, entrepreneur and creative professional whose work sits where operations, organizational strategy and creative problem solving meet.
She has more than a decade of experience across healthcare administration, Medicaid managed care, regulatory compliance, organizational development and business operations, and she has built her career around understanding complex systems and finding practical ways to make them work better.
That includes oversight and leadership work within Arizona's Medicaid system, including the Arizona Health Care Cost Containment System (AHCCCS), and regional compliance oversight for 11 Program of All-Inclusive Care for the Elderly (PACE) centers across multiple states.
- Regulatory compliance
- Contract oversight
- Operational assessments
- Quality improvement
- Corrective action planning
- Policy development
- Workforce operations
- Organizational infrastructure
The creative side
Her approach has never been limited to operations. She is a natural creator, with interests that run from interior styling and home organization to furniture restoration, event décor, custom products and lifestyle focused business concepts. Whether she is evaluating an organizational process or reimagining a physical space, she brings the same instinct for detail, function and possibility.
That combination is what makes her perspective distinct. Carlishia knows that meaningful change takes both structure and imagination: understanding people, building systems that last, and being willing to see past the way something has always been done.
What she does at by JMW
At by JMW, Carlishia brings that perspective to Client Operations. She keeps the client experience organized and moving while Jana leads strategy, creative direction and technical execution.
- Intake
- Client materials and assets
- Follow ups
- Project status
- Review preparation
- Project coordination
- Client communication
Excellence should be intentional. Innovation should be practical. Transformation should create lasting value.
How we work together
Who you go to for what.
Two clear roles, one shared standard. Message either of us and you get a real answer from a real person.
JanaLeads the work- Strategy
- Creative direction
- Scope
- Systems
- Technical decisions
- Final approval
CarlishiaKeeps it moving- Client operations
- Intake
- Follow up
- Assets
- Coordination
- Review preparation
- Listening
- Problem solving
- Client care
- Quality control
Pricing, scope approval, final creative direction and technical decisions always stay with Jana. Carlishia makes sure everything around them stays organized, on time and easy to follow.
