by JMW · Websites, systems and care

Bring me the idea. I'll turn the lights on.

by JMW builds websites, systems and integrations, plus branding, marketing support and ongoing care, all shaped around what your business actually needs.

Need a website?
A portal?
Online forms?
Payments?
Booking?
Something connected?
Already have a setup that needs help?

Start with what you know. I'll help figure out the rest.

Start a project See the work

The Experienceby J

Different project.Different energy.Same attention to detail.

Swipe to see all six, then tap one to step inside.

Six real projects, each with its own light. Step inside a world, then visit the real site.

Built by J

Every detail, lit on purpose.

Websites, systems, brand and care from one studio. When the same hands build the site, the wiring and the look, it all works together, and it all feels like you.

by J

What can I help you build?

What needs light?

You do not have to know what service name to ask for. Start with what you need your business to do.

01
Websites
The part people see.
- Custom website design
- Website redesign
- Existing site rebuilds
- Website migrations
- Ecommerce
- Landing pages
02
Systems and setup
The wiring behind it.
- Booking
- Client portals
- Forms
- Payments
- Domains and DNS
- Business email coordination
- Integrations
- Automations
03
Brand and marketing
Help people notice it.
- Logo work
- Flyers and posters
- Marketing materials
- Social refreshes
- Social management where scoped
04
Website care
Keep the light on.
- Routine updates
- Content changes
- Form and link testing
- Desktop and mobile QA
- Analytics
- Technical monitoring
- Ongoing improvements

See how each one works. Tap through below, or start a project and describe it in your own words.

The part people see.

The part people visit, read, click, shop from and remember.

This can include

Custom website design
Website redesigns
Rebuilding an existing site
Moving a site to a new home
Online stores
Landing pages
Campaign sites
Event sites
Directories
Informational websites

Start a website project →

Tap a page to see what it does.

Every page leads hereA call, a booking or a sale

Not sure what you need? That's what discovery is for.

You do not have to show up knowing whether you need a website, portal, automation, integration or something else. Tell me what you are trying to accomplish and I'll help map out what makes sense.

Start a project

Sound familiar?

Bring me the note. I'll work it through.

These are the things people tell me when they reach out. Tap one and watch it come into focus.

Jana Marie laughing with her hands at her face, outdoors in a white tank top

"I know what it needs to do. I just do not know what it is called."That's my part. Start here →

Jana Marie's workspacePick a note to start

Your noteNothing yet

This could become

Tell me about yours →

What people use

I build the part people use.

The website, the store, the booking page, the member area. Whatever your customers touch, I design it to be clear on a laptop and on a phone.

Things people use

Websites
Stores
Campaigns
Directories
Booking
Member areas
Client areas
Applications
Events

Most people meet your business on a phone first. Switch between the two and see what changes.

Sample site, not a client project

What makes it work

And the part that makes it work.

From somebody has to remember, to done.

If you are juggling texts, spreadsheets and sticky notes, I can turn the way you already work into something that keeps track for you.

Ongoing costs depend on what your system needs. You'll know about them before we build.

FormSomeone fills it outFormFilled out once
EmailIt lands in somebody's inboxTrackSaved in one place
SpreadsheetSomebody types it in againApproveOne click
Text somebody"Did you see the form?"
Follow upDays later, maybeNotifyEveryone hears back
Somebody has to rememberAnd hope nothing slipsDoneNobody chasing anybody

Work with what you already have

We do not have to turn everything off to fix it.

Already have a website? Already bought the domain? Already have business email?

Wix
Squarespace
Shopify
WordPress
GoDaddy
SimplePractice
A booking platform
A customer portal
A payment service
Forms
A store

That does not automatically mean everything needs to be replaced. I can help figure out:

What should stay
What needs to change
What needs to connect
What is broken
What belongs to you
What can be improved later

You do not have to start over just because you did not start with me.

What is going on? Tap one.

I can help run the wiring without owning the building.

Your domainYours.
Your paymentsGo to you.
Your customer informationStays with your business.

Your business stays yours.

Your name on every account. Mine on the work.

You do not have to understand the technology to own it. I'll walk you through the important accounts your business needs and handle the technical setup from there.

You type your own passwords.
You enter your own payment details.
I get administrator or developer access, not your passwords.
Stop working with me any time and keep everything.

No surprises.

Some projects need services outside of the website itself, such as a domain, business email, payment processing or a private data service. I'll explain what your project needs, why it needs it, and any ongoing cost before we build.

Why isn't everything bundled into one price?

Because some of those services belong to your business. Keeping them in your name means they stay yours, even if you stop working with by JMW.

What if someone else is holding my website hostage?

No hostage websites here. If your web address or logins are stuck with someone else, getting them back into your name is one of the first things we work on.

Jana Marie in a white blouse on a cognac leather sofa, surrounded by vinyl records on the floor

Creative freedom

It's your website.You can do what you want.

Bold colors, an unexpected layout, a feature nobody in your industry has tried yet. If it fits your business, we can find a way to make it real.

That is where I come in. I make the idea work technically and practically, on every screen your customers use. If something would slow the site down, confuse a customer or cost more than it is worth, I will tell you plainly and help you find the version that still feels like yours.

You make the calls. I make them work.

The process

From idea to lights on.

Six steps from your first message to a site that is live and working. Your current site can stay online the whole time.

01
Tell us what you're working with
Whether you're starting fresh or replacing something that no longer works, we first understand your business, current setup, and what needs to change.
02
We map the build
After discovery, you receive a clear scope covering the website, integrations, current systems, timeline, and investment.
03
We build it
Your current site can stay online while the new experience is designed, built, tested, and reviewed.
04
We connect everything
Domains, forms, booking tools, portals, payments, email systems, and other services are handled carefully so your business keeps working.
05
We launch it
After approval and final payment, the new site is moved into production and the important flows are verified. Lights on.
06
We can keep it running
Website Care plans are available for clients who do not want to manage ongoing updates themselves.

Outlined: you're part of it.Lit: launch day.Gold outline: optional.

How projects grow

Start with what you need. Build more when you're ready.

Every project can start smaller and grow. A smaller budget gets a smaller first phase, built with the same care. A large custom project is never squeezed into a smaller package.

Phase 1Turn the light on.
Get the essential website or experience live.
Phase 2Turn the light up.
Add the next phase of work: booking, payments, portals, automations, integrations, more content, or other features.
Phase 3Keep the light on.
Ongoing care and support after launch.

Phases describe how a build grows. Glow, Shine and Radiate are separate Website Care plans for after launch.

Three website packages: Lite Site, Bright Beam and Beacon

Your package is based on project scope and complexity, not the size, age, or type of business. We choose it together after discovery.

Simple and focused · The first light onLite Site
For projects with fewer moving parts. Can fit a new business or an established business that only needs a smaller professional presence.
- Up to 3 pages
- Simpler layout structure
- Basic contact form
- No ecommerce or advanced integrations
Light Copy Support. You supply the core information in any usable form. I clean up grammar, clarity, flow, headlines, simple calls to action, and basic organization.

2 revision rounds
More customization · A stronger beamBright Beam
For projects needing more customization, content shaping, and simple integrations. Useful for multi service businesses, rebuilds, booking or client portals, and stronger content structure.
- Up to 6 pages
- More custom layouts
- Multiple simple forms
- Simple booking or client portal integrations
- More content organization
Copy Shaping. I work from rough notes or existing content, reorganize and rewrite sections, and help develop service descriptions, tone, page structure, headlines, and calls to action.

3 revision rounds
Larger and more complex · Fully connectedBeacon
For projects needing deeper strategy, migration, ecommerce, advanced systems, or a more hands on build.
- Page count scoped to the project
- Deeper strategy
- Migrations and ecommerce
- Advanced integrations and automation
- Complex systems
- More hands on launch planning
Full Messaging and Copywriting can be included: deeper discovery, page by page messaging, substantial writing from scratch, positioning, value proposition, voice, and stronger conversion language.

3 revision rounds

Extensive research, interviews, SEO heavy copywriting, long form content, or unusually large amounts of writing may be quoted separately, whatever the package.

What makes a project bigger

These are the things that grow a project, so nothing catches you off guard.

More pages
Words still to be written
Payments or a store
Logins and private areas
Connecting other tools
Moving old records
Rush timelines

Project pricing is based on the actual scope after discoveryYour final quote is based on the approved scopeYour service bills stay in your name

Website care

Keep the light on.

Once the site is live, I do not have to disappear. Website Care is for clients who do not want to manage ongoing updates themselves, with a clear scope so you always know what is included.

Routine updatesWords, hours, team and announcements
Services and pricingAdd, edit, retire
Photo updatesSwapped in and sized right
Form and link testingChecked so nothing quietly breaks
Mobile and desktop testingOn the screens your customers use
AnalyticsA plain language look at what people use
Technical monitoringLoads fast, stays secure
Small improvementsThe little things that add up

Occasional attentionGlow
For sites that need occasional attention but not frequent changes.
- Routine health check
- Form and link testing
- Mobile and desktop check
- Small content updates
- Up to 30 minutes of included work
- 3 to 7 business day routine turnaround
Month to month. 14 days' cancellation notice.
Regular updatesShine
For businesses that make regular service, pricing, photo, or content updates and want more active oversight.
- Everything in Glow
- Up to 90 minutes of included work
- Service, pricing and photo updates
- Analytics snapshot
- More frequent review
- Priority over Glow
3 month initial commitment, then month to month with 14 days' notice.
More involvedRadiate
For clients who want by JMW more involved in keeping the site current and improving it over time.
- Everything in Shine
- Up to 3 hours of included work
- Priority support
- Proactive improvement recommendations
- Strategy check in
- More active content support
3 month initial commitment, then month to month with 14 days' notice.

We will recommend the right plan after we understand how often your site changes.

Unused time does not roll over. Requests outside your plan are paused and quoted before work begins. Rush work is subject to availability and may require an additional fee. Any rush cost is confirmed before work begins.

The first 90 days are covered. For 90 days after launch, I fix technical issues tied to the original build. New features, new content, third party changes and ongoing maintenance are separate.

Care is optional. After the 90 days you can choose Glow, Shine or Radiate, ask for one off support, or stop. Your website and business accounts are still yours.

Start a project

Tell me what needs light.

You do not need to have everything figured out. Tell me what you're working with, what you want to change, and what you need people to be able to do. I'll review it and help determine the best next step.

Start a project

First, tell me about your project. I'll review your answers and follow up within two business days. If we're a good fit, we'll schedule a complimentary discovery call.

Start a projectAbout 8 to 10 minutes. No account needed.
I review itYou hear back within 2 business days.
We schedule discoveryA complimentary 30 minute call about your business.
You receive a proposalRecommended package, scope, timeline and investment, in writing.

Questions people ask first

How much does a website cost?

Project pricing is based on the actual scope after discovery. Content needs, integrations, migrations, ecommerce, custom workflows, and other requirements can change the final investment.

Do I need to know what platform or tools I use?

No. If you are not sure where your domain, email, booking system, or website is managed, that is okay. Discovery helps identify the setup.

What if I already have a website?

Your existing site can usually remain live while the replacement is built. Before launch, I review the current setup so the domain, email, portals, forms, and other connected services are not disrupted unnecessarily.

Will I own my website accounts?

Business critical accounts such as your domain, business email, payments, client data, social accounts, and practice or CRM systems should remain under your ownership whenever practical. I use administrator, developer, or collaborator access where available.

Do you offer maintenance?

Yes. Glow, Shine, and Radiate Website Care plans are available after launch. by JMW also offers one off paid support after the launch support period.

Do you work traditional office hours?

by JMW does not operate on traditional office hours. Client messages are answered within 2 business days, and work is completed according to the agreed project or maintenance timeline. Rush work is subject to availability and may require an additional fee. Any rush cost is confirmed before work begins.

How projects work: the full policies

Pricing. Project pricing is based on the actual scope after discovery. Every final quote follows the approved scope.
Proposals are valid for 14 days. After that, pricing, timeline, or availability may need to be updated.
Booking. Your project is booked once the agreement is signed and the deposit is paid. Production priority is based on when the project becomes fully ready to start.
Timeline. The build timeline begins after I receive the required intake, content, assets, access, and approvals.
Delays. If required content, access, approvals, or feedback are delayed, the timeline pauses. After 14 calendar days of inactivity, the project may be moved out of the active production queue and rescheduled based on current availability.
Revisions. Lite Site includes 2 revision rounds. Bright Beam and Beacon include 3. A revision round means one consolidated set of feedback. Major direction changes after an approved concept may require a new quote.
Scope changes. If you ask for work outside the approved scope, I pause that portion, give you the added cost and timeline, and go ahead only after you approve.
Rush work is subject to availability and may require an additional fee. Any rush cost is confirmed before work begins.
Final payment is due after final approval and before launch. Minor launch related fixes may still be completed after launch.
Email is official for approvals, scope changes, pricing changes, launch approval, and major decisions. Calls and texts are fine, but key decisions are confirmed by email.
Response time. I respond to client messages within 2 business days. You get milestone updates at kickoff, first review, revisions, final approval, and launch.
Ownership and access. You own the business critical accounts. I get administrator, developer, or collaborator access whenever possible. Passwords are never collected through forms or spreadsheets.
Deposits. A deposit may be refunded only if work has not started. Work has started once I begin project specific planning, research, setup, writing, design, or development. After that the deposit is non refundable and completed work may be billed according to scope.
After launch. For 90 days, I fix technical issues tied to the original build. After that, you can choose Glow, Shine or Radiate, or request one off support, which has a one hour minimum. Advanced work is scoped separately.
Portfolio. I ask permission before showing your project in my portfolio, social media, case studies, or marketing.
Offboarding. If we stop working together, I confirm your access and ownership, remove my access where appropriate, give you a setup summary, and confirm recurring services stop. Extra migration, training, or handoff help may be quoted separately.

Your part

Provide accurate business information.
Give timely feedback and approvals.
Have the legal rights to the photos, logos, text, and other content you send.
Provide access to your domain, email, portals, platforms, and connected tools.
Make the final decisions about your services, pricing, policies, and business claims.

Know someone who needs the lights on?

Refer them to by JMW. When they pay their deposit, you earn a $200 by JMW service credit.

Credits expire after 12 months.
Credits can stack, with up to $400 applied to one project.
For Website Care, credits cover no more than one month of plan fees at a time.
Credits are not redeemable for cash.
Formal referral or partner relationships use a separate written arrangement.

Meet the team

Two people. A direct line.

by JMW is a small team on purpose. You will always know who is working on your project, what they are handling, and who to message when you need something.

Jana Marie

Founder · Strategy, creative and build

Jana Marie makes complicated ideas make sense.

Bring her the idea the way it lives in your head, half sketched and a little messy. She asks the questions that sort it out, works around what you already have, and builds something that holds up on a busy Tuesday, not just in a demo.

Jana leads

Strategy
Creative direction
Scope
Systems
Technical decisions
Final build direction

Carlishia Smith

Client operations

Carlishia brings more than a decade of experience across operations, compliance, organizational development and business systems, and she pairs that operational thinking with a real creative eye.

At by JMW she keeps the client side organized, clear and moving. She supports intake, materials, follow up, project coordination, review preparation and client communication, so nothing you send gets lost and nothing we owe you goes quiet.

Who to message. What to build, scope, design and technical questions go to Jana. Files, project status, reviews and scheduling go to Carlishia. Either one will get you where you need to be.

Start a project Meet the team